The MAINE Man
22.06.20
A NOTE FROM THE FOUNDER
It's not everyday you have an opportunity to open a restaurant in a natural park, amidst a thriving ecosystem of birds, marine life and vibrant flora and fauna. Here, food is a ritual infused with real sense of provenance, working with local farmers and fishermen, everything has been painstakingly sourced by our chefs - vegetables that flourish in the red earth, the freshest seafood and prime beef. The sunsets over the surrounding salt flats of Salinas, where white flamingos migrate everyday, create a breathtaking backdrop that will leave you in awe.
22.1.20
TEAM UP FOR EXCELLENCE
“Individual Success is a Collective Story” says Maine Founder, Joey Ghazal, and brand ambassador for the famed French Cognac, Remy Martin. Featured here with his team, the campaign also features the upcoming MAINE Land Brasserie, set to open in summer 2020.
28.11.19
CHRISTMAS CAME EARLY
It already looks a lot like Christmas at The MAINE Founder, Joey Ghazal, wants to know what Christmas Means to you. Whether its Egg Nog, Christmas Carols, Gingerbread Cookies or Mulled wine, make sure to send in your list of what Christmas represents for a chance to win a Christmas brunch for up to 6 people.
5.8.19
STRAIGHT TO THE SOURCE
We take Provenance very seriously and Maine Founder, Joey Ghazal, spent the day learning the ropes directly from the Lobster Trappers and Fishermen of Cape Elizabeth, MAINE. You will never truly appreciate the effort and artistry that goes into Trapping Lobsters until you actually try it yourself !
Yes, they are the best Lobsters in Dubai!
2.5.19
STREET EATERY NOW OPEN
“I guess we’re a group Now !” says Ghazal, who announced that The MAINE Street Eatery is finally Open. Your typical neighborhood eatery designed with the same retro-vintage feel that has come to define the brand. Founder, Joey Ghazal, describes the new branch as "A cousin of the original MAINE in JBR, rather than a twin or an exact copy". A low-key nod to the original MAINE in JBR, this corner tavern features the same signature central bar, exhibition kitchen, raw bar, crystal chandeliers, comfortable booth seating and poolside terrace with a play area for young children.
29.5.19
MAINE TACO TRUCK
“I’ve Always Wanted a Food Truck” says Ghazal and converting this old Citroen into the MAINE Taco Truck has been a true labor of love. Launching a Taco Truck was a ‘no brainer’ as The MAINE sells more Fish Tacos than almost everything else on the Menu combined. There are even a selection of New Tacos exclusive to the Truck, like the Short Rib Taco and vegan Cauliflower Taco. You can also find the classic New England Lobster Roll and the infamous Montreal Poutine in Dubai !.
23.1.19
IN THE MAKING
Follow Joey as he designs the newest MAINE in Studio City and works with local artisans and trades to develop all the elements that have to come together to achieve the MAINE Lifestyle. Repeating the success of the first MAINE in JBR is no easy feat, and trying to continue the brand narrative while giving each location it’s own identity is the MAINE challenge.
10.1.19
BIG NEWS
Joey Ghazal, is teasing the opening of the newest Maine in Studio City which he describes as "more of a cousin than an exact twin" for the original Maine in JBR. "I’ve always had a grander vision for Maine," Ghazal goes on to say in the video, introducing the new restaurant. "It’s always been more of a lifestyle to me than a restaurant. The Maine in Studio City is an opportunity to give the resident of that area more of a casual eatery," Ghazal said of the new opening in his first of several behind the scenes videos.
6.11.18
ONE LIFE LIVE THEM
Rémy Martin French Cognac House partnered with Joey Ghazal on ‘One Life / Live Them’ in 2018. The MAINE worked with Rémy Martin and the entire Cointreau portfolio on ‘Soul Stories’ with Jazz Legends Salt & Pepper every Tuesday night.
14.2.19
MAINE ON ICE
Catch Founder & Managing Partner, Joey Ghazal, on your next flight with Emirates Airlines talking about why he loves Inflight Entertainment on Emirates. “I draw a lot of my inspiration from classic cinema, the kind of Movies you will find on ICE” says Ghazal.
3.9.19
THE MAINE TAKES GOOGLE
Founder & Managing Partner, Joey Ghazal, was recently invited to share his story with ‘Talks at Google’. The Talk which was entitled ‘Legend of the Falls’ focused on the way Failure and Fear contribute to success and he has come to see Failure as a gift and Fear as the spirit of Success.
22.5.19
YOUR PERFECT FIT
To commemorate the opening of their new Mall of the Emirates and DIFC stores, Suitsupply has launched its latest campaign with some of Dubai’s best-loved movers and shakers donning the Spring/Summer 2019 collection.
The globe-spanning European brand, renowned for its focus on expertly crafted men’s tailoring, has released a series of videos featuring MAINE Founder Joey Ghazal, and others that have left an incredible mark on Dubai’s ever-changing landscape.
1.9.19
THIS IS BURJ KHALIFA
The tallest tower in the world teamed up with inspiring people from around Dubai, starting with Joey Ghazal, to ask the question “What does #BurjKhalifa mean to you?”. They got answers from different perspectives. Here’s his.
16.11.19
EVERYDAY ENTREPRENEUR
Founder Joey, shared his thoughts on what has factors have contributed to the success of The MAINE with Natalie and George from Dubai Eye 103.8
22.5.16
LIKE NO OTHER
Bloomingdale’s launched their ‘Like No Other’ Campaign that featured Maine Founder, Joey Ghazal, as the Storyteller. The Campaign centered around ‘pioneers of humankind that make a difference - modern day muses who instinctively, uncontrollably and whimsically influence. In a store like no other, that influence happens when you take the stand to express your colors. When you take the leap of faith and make your story happen. When you count on a feeling and dare to imagine. Put on your infectious light, it’s admirable - when one is as true as you are, one becomes Like No Other’.